Props

Hearst Digital constantly seeks new ways to generate content and invests heavily in start-ups and entrepreneurs changing the face of media. In an effort to give content back to the people who make it, they created Props and tasked Crossbeat with its development and launch.

Props builds loyal relationships with creators and brands in a natural way.

Props is the first ‘post-influencer marketing platform’ that uses AI to align authentic content creators with brands.

Our Work

Crossbeat led the user experience design and creative development, as well as production and management of the beta program for early adopters of the platform.

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How We Contributed

User research
Experience mapping & design
Creative development
Technical development

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The creator-first mindset helped Props’ brand partners to increase click-through rates by a 215% minimum.

Results

Our code was independently audited for due diligence purposes and verified as “scalable, elegant, and efficient.” Additionally, our UX and beta testing program generated rave reviews from investors, management, and consumers alike. As a result, Props was able to raise their next round of funding.

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