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Crossbeat strategized and executed content and interactive promotions for each series. For Babylon, for example, well-known comedy writers Chelsea Peretti, Whitney Cummings, and Paula Froelich wrote about their personal experiences being a fish out of water. For The Red Road, we created a livestream of the cast participating in Tough Mudder in honor of their Wounded Warrior Project partnership.
Comms planning
Creative development
Editorial & brand strategy
Campaign development & execution
In partnership with Gawker Media, the Babylon campaign ran for 4 weeks and generated over 3 million impressions — a 4x return over standard views and engagements. The Red Road Tough Mudder livestream generated over 100,000 views on social media, including Twitter’s Periscope.
Crossbeat strategized and executed content and interactive promotions for each series. For Babylon, for example, well-known comedy writers Chelsea Peretti, Whitney Cummings, and Paula Froelich wrote about their personal experiences being a fish out of water. For The Red Road, we created a livestream of the cast participating in Tough Mudder in honor of their Wounded Warrior Project partnership.
Comms planning
Creative development
Editorial & brand strategy
Campaign development & execution
In partnership with Gawker Media, the Babylon campaign ran for 4 weeks and generated over 3 million impressions — a 4x return over standard views and engagements. The Red Road Tough Mudder livestream generated over 100,000 views on social media, including Twitter’s Periscope.
