Leading Retail Apparel

Formerly a mediator of culture, this established athletic retailer was faced with the reality that consumers, brands, and athletes can now all buy and sell directly. The retailer tasked Crossbeat to figure out how to leverage their hyperlocal advantage of being in a physical community to facilitate a transaction.

Adding community to the customer experience in ways that cannot be replicated online.

A new immersive customer experience that connects the world of sportswear with social change.

Our Work

Crossbeat teamed up with the retailer to revamp the in-store brand experience. We developed and executed strategies to personalize the journey, superpower brand relationships, and build community into a hub for street culture and social change.

How We Contributed

User research
Innovation strategy

‍

Crossbeat’s “the world according to sneakers” strategy tuned into the spirit of street culture to amplify the retailer’s reach within the community.

Results

After conducting ideation workshops on evolving trends, we developed an innovation operating system with a series of 3-5 product tests to engage subcultures under the umbrella of “the world according to sneakers.”

‍

crossbeat