Shopbop

Before their 20th anniversary, Shopbop was faced with a challenge — how to drive greater brand awareness, customer engagement, and most importantly, evolve their brand narrative.

Shopbop’s [20th anniversary relaunch] is what successful retail looks like.” — Yahoo! Life

Shopbop’s goal is to “continue to evolve but still offer our customer that specific brand matrix that we do.”

Our Work

Crossbeat built a multi-channel brand campaign that helped Shopbop honor their DNA as a tech-led fashion company with a customer-first mindset. We translated the brand’s core benefits into messages that create emotional and visceral connection with their customers. Through this campaign, Shopbop was able to acknowledge the customer, their loyalty, and their shared journey.

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How We Contributed

Customer behavior personas
User research
Editorial & brand strategy
Creative development

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Shopbop remained a ‘steady constant’ in the e-commerce era of retail.

Results

As a result of the campaign, Shopbop experienced a double digit increase in site visits.

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